Better understanding client needs for higher-quality service & support and an accelerated sales cycle.
OVH is a global provider of hyperscale cloud, which offers businesses a benchmark for value and performance in the sector. The company has never ceased to innovate since its creation and has a clear desire to leverage data that is reliable, lasting, and trustworthy.
In one year, AT Internet’s optimisations led to a 10-point increase in completion rate.
Digital analytics manager, OVH
OVH has 27 websites and responsive mobile sites which serve as its main customer acquisition channel. They chose to work with AT Internet to tackle several challenges regarding the optimal usage of data to streamline the customer journey. This focused on three key themes – boosting conversions on its website, re-engaging abandoned shopping carts and continuous UX improvement.
AT Internet’s funnel configuration and analyses provided OVH with a 10-point increase in completion rate. The team also implemented automatic retargeting campaigns which meant they could provide higher-quality service and support. In addition, they defined a list of KPIs (clicks, visitors, visits) to be used during the homepage revamp design phase, as well as during the continuous improvement process following its launch.