Hybrid Measurement

Complete and unrestricted audience measurement

As well as the Exemption of the prior collection of consent, approved by the CNIL, AT Internet offers you a new and innovative solution, Hybrid Measurement. This allows you to free yourself from the need to collect consent for simple audience measurement and to unblock your analytics in case of acceptance of other cookies.

Worth knowing: to date, this solution only applies to France, but Hybrid Measurement could soon be applied throughout Europe, as a proposal for an exemption from consent for audience measurement is currently being studied at the European level via the ePrivacy regulation.

What is Hybrid Measurement?

In compliance with the GDPR and the ePrivacy Directive, analytics processing of personal data requires the prior consent of the visitor. This requirement can cause you to lose up to 40% to 80% of your traffic. However, to maximise your audience measurement, AT Internet allows you to benefit from Hybrid Measurement in France. This combined solution, exclusive to AT, allows you to benefit both from the CNIL Exemption (set by default) and, once consent has been obtained, more granular information about your Internet users.

Why choose Hybrid Measurement?

Hybrid Measurement brings together the best of both analytics worlds:

  • Without the need for consent, you collect reliable, complete and “strictly necessary” data from the first page of your visit
  • With consent, you can collect and extract personal data from your users and thus use our big data and retargeting features such as Data Flow or User Insights

How do you implement Hybrid Measurement?

To configure Hybrid Measurement on your devices, get in touch with our team of experts or your usual support contact. You will be accompanied step by step in the implementation of our solution, with tagging methods adapted to data collection under both methods. In addition, we work with most CMPs on the market to ensure that these methods are implemented by default, without your involvement.

See for yourself!

Request a demo

Our digital analytics experts will be happy to give you a quick personal demo! Just tell us a little about yourself below, and we’ll get back to you. (We won’t spam you, we promise. You’ll get a real response from a real human.)



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Further reading
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